Marketing, Animation, Illustration

An email campaign created for Volcán Tequila. I started by designing a custom digital illustration featuring various tequila symbols, which I then brought to life through animation in Adobe After Effects. This campaign aimed to capture the essence of the brand with dynamic visuals and engaging motion design.

Email, Social

For the launch of Beyoncé’s new whiskey, Davis Whisky, I designed an email campaign and social media post to promote the product. The designs focused on creating anticipation, with sleek visuals and bold typography that reflected the brand’s luxury and exclusivity. The campaign aimed to build excitement and drive engagement, ensuring a strong first impression as the product’s release approached.

Branding

Indigo Song is a vineyard I designed, located in Galena, Illinois. The logo and color scheme were inspired by the vibrant hues of the Indigo Bunting, while the pattern featured on the wine label and business card is an abstract interpretation of the bird's footprints. This design reflects both the natural beauty of the region and the essence of the vineyard, combining elegance with a unique touch.

Email Marketing

I specialize in creating visually engaging and user-friendly email designs, focusing on both aesthetics and functionality. With a keen eye for detail, I craft custom email templates that align with brand guidelines, drive engagement, and ensure a seamless user experience. From compelling layouts to responsive designs, I focus on optimizing emails for all devices and platforms. My designs are not only visually appealing but also strategically structured to boost click-through rates and conversions.

Marketing

I had the privilege of designing an email campaign for Hennessy in celebration of Black History Month while working as an internal graphic designer at Breakthru Beverage Group. This campaign aimed to honor the rich history and culture associated with the brand, showcasing a blend of creativity and storytelling.

Advertising, Social Media

I was responsible for designing and creating a wide range of social media content aimed at promoting brand visibility, driving engagement, and supporting marketing campaigns. These advertisements were tailored for different platforms like Instagram, Facebook, LinkedIn, and Twitter, each with specific content formats and design requirements to ensure maximum impact.

Branding, Website

For this project, I created branding and a website that evoke serenity and relaxation. I used a blend of soft yet bold colors to capture the calming essence of the spa experience while ensuring the design feels both soothing and visually striking.

Branding, Web Design

Clara & Luna is a Mexican Artisan online apparel store. I created a simple logo that utilizes a modern typeface and neon colors. The colors are a representation of different colors found in nature throughout Mexico. The color scheme gives a bold, creative, and friendly appearance.

Branding

I designed this internal logo for Breakthru's Learning Bar, an online learning platform used across the company. The logo reflects the platform's focus on knowledge-sharing and professional development, combining a clean and approachable design with elements that evoke a sense of growth and education.

Branding

Bright Smiles is a children’s daycare. The icon created includes a three color rainbow as well as the sun to represent inclusivity, friendship, and positive energy. The branding for Bright Smiles creates a bright, warm, and friendly environment.

Edgy Engravables is a website created for the purpose of selling engravable products such as wine tumblers. The mockup below showcases the home page and logo I created. Creating the logo also gave direction in the branding of the company. I’ve also included some samples of the products I designed that are sold on the website.

Design, Illustration, Print

These are Mexican loteria card game I created for my wedding to play during a wedding shower. I created these designs in Illustrator

Branding, Packaging, Web

Tropico is a high-end summer apparel store I created. I wanted to develop a company that sells summer clothes year-round, so I based the store in San Antonio, Texas. I used natural summer tones throughout the branding rather than bright neon colors. When paired with a thin sans serif typeface, the boutique communicates a high-end feeling while remaining fun and accessible. Along with the packaging and branding, I also created an app and website for Tropico. Like the packaging, I have also included the natural summer colors and patterns throughout the app and the website.